For NBA All-Star Weekend in San Francisco, I supported strategy and co-led execution for the BBC x Jeff Hamilton collaboration event hosted at the historic Hibernia Bank. Co-hosted by Jeff Hamilton and Kazeem Famuyide, the event served as the unofficial closing celebration of the weekend and introduced the exclusive BBC x Jeff Hamilton varsity jacket through an immersive brand experience.

Working closely with internal teams and partners, I helped coordinate partnerships, manage vendors and budgets, and oversee key elements of guest experience on site, including VIP hospitality, check-in operations, and a dedicated seeding and gifting suite designed to introduce the collaboration to tastemakers across sports, music, and culture.

The evening was MC’d and DJ’d by Chase B, bringing together a high-profile guest list including Saweetie, Shaboozey, and NBA players and executives and creating a culturally resonant moment that connected the collaboration with the broader All-Star Weekend audience.