I build brands from the idea outward. My work connects strategy, creative, and execution, with an understanding of how each decision shapes both the way a brand feels and how it grows.

As Senior Global Brand Marketing Manager at Billionaire Boys Club and Icecream, I translate brand direction into campaigns, social storytelling, partnerships, and experiences. I lead social, oversee creative, and connect brand marketing with e-commerce, coordinating launch plans, influencer and press seeding, and affiliate programming. Across these channels, I think about what draws people in, what gives them a reason to participate, and what moves them toward a purchase.

Working on a very small team has given me ownership of the full process. I develop the concept, make the case for it, bring the right people together, manage the budget, and see it through. That proximity to execution makes me a stronger strategist: I understand what an idea will take, where to invest, and which details will make the difference.

Relationships are also a source of creative possibility. I’m curious about people, attentive to where their interests intersect, and often see an opportunity for a partnership before there is a formal brief. I bring that same initiative to my work, setting direction, solving problems, and building momentum.

At my core, what drives me is my love for world building. I want to make people feel something. I choose brands and projects I believe in, and I become deeply invested in what they can become. That is where my entrepreneurial mindset comes from: an instinct to see the potential, take responsibility, and build a world people want to be part of.