GLOBAL BRAND MARKETING. CULTURAL PARTNERSHIPS. BRAND EXPERIENCES.
Turning cultural insight into distinctive campaigns, collaborations, and brand experiences.
I’m Lundon Lafci, Senior Global Brand Marketing Manager at Billionaire Boys Club and Icecream. I lead integrated campaigns across North America, Europe, and Asia-Pacific, connecting creative direction, social, PR, partnerships, retail, and e-commerce around a shared brand vision.
My work ranges from global product launches to original concepts that bring brands into people’s lives. Each project brings together strategic thinking, creative judgment, and hands-on leadership, from defining the opportunity to delivering the experience.