Took over the global marketing strategy and campaign execution for the Clipse x BBC Icecream collaboration celebrating the return of Clipse and the release of their album Let God Sort ’Em Out.

After stepping in to lead the marketing direction, we refined the campaign positioning and oversaw the integrated rollout across PR, social, retail, partnerships, and experiential channels to ensure the collaboration resonated culturally and commercially.

Key responsibilities included:

• Refining the campaign narrative to position the collaboration as a cultural return rather than a nostalgia-driven throwback

• Leading the integrated six-week global rollout across digital, PR, and retail channels

• Aligning internal teams and external partners across marketing, creative, PR, and retail execution

• Producing and directing the NYC flagship community activation featuring Clipse as the campaign’s culminating moment

• Overseeing press outreach, influencer engagement, and cultural amplification across earned channels

• Ensuring alignment between the product launch and Clipse’s album release Let God Sort ’Em Out

The campaign ultimately delivered the second-highest organic traffic-to-sell-through ratio of any product SKU across the previous two years, demonstrating exceptional demand driven primarily through organic and earned marketing.