I led the global go-to-market strategy for the Reebok x Icecream collaboration, directing the integrated launch across North America, Europe, and Asia while serving as the primary marketing lead between Billionaire Boys Club and Reebok.

I developed the global launch strategy, aligned regional teams and agency partners, and led cross-functional execution across PR, creative, merchandising, retail, e-commerce, paid media, and social to deliver a unified consumer experience across all markets.

As the campaign's cultural launch moment, I produced The Blue Room during Paris Fashion Week, an immersive brand experience that introduced the collaboration to global media, creators, partners, and industry leaders ahead of launch

Campaign Impact

• Led global campaign strategy across US, EU, and APAC

• Directed cross-functional execution between BBC, Reebok, and regional marketing teams

• Produced the flagship Paris Fashion Week launch experience

• Sold out on EQL before the public release, demonstrating strong consumer demand

• 300+ attendees

• 2.31M+ campaign impressions

• 53+ social posts

• $11.37K+ earned media value